what are the best formats to download to youtube
There are over 2 billion YouTube users with more than 122 million daily active users. Safe to say, if there's a fourth dimension to start building or optimizing your YouTube presence for more than engagement and viewership—information technology's today.
But the most pressing question for new and existing creators alike is—what's the best video format for YouTube. And that'due south exactly what nosotros're going to explore in this article, with other important things like how you lot tin convert one format to another to brand your videos a platform-fit and tips to optimize your video improve for the search engines.
Table of Contents
- What is the all-time video format for YouTube?
- What's the all-time video file size for YouTube?
- How to catechumen your video to a format accustomed by YouTube
- How to upload a video to YouTube
- How to load a custom thumbnail
- How to optimize your video for search engines
What is the All-time Video Format for YouTube?
MP4 is the all-time video format for YouTube, with a standard aspect ratio of 16:ix, H.264 video codec, and AAC-LC audio codec.
To display the best quality videos and provide the best viewing feel to your audition, YouTube also recommends using original videos with high or HD resolution.
While MP4 works best for YouTube, there are other formats you can use too. While all of these are accepted by YouTube, most are containers or codecs which compose the video file.
- MP4: MPEG-four Part 14, normally known as MP4, is one of the well-nigh widely accustomed container formats for portable devices and streaming formats for the internet. While it's commonly used to store video, yous can besides save subtitles and however images.
- MOV: A video format developed by Apple, MOV can hold multiple types of videos and multimedia files. It works best in Windows, Apple products, and their video players similar Quicktime.
- MPEG4: Developed by the Film Experts Grouping (MPEG), this format is mainly used to store compressed video and audio files, designed for low bandwidth encoding. If you want to upload encoding settings on YouTube, MPEG4 should be your go-to selection.
- AVI: Audio Video Interleave (AVI) was developed by Microsoft every bit a multimedia container. It'southward generally used to salve files with synchronous digital audio and video playback.
- WMV: Windows Media Video (WMV) file is a series of video codecs and compressed video container formats for Microsoft. It's by and large used to sell video content online or through portable video containers like DVDs.
- MPEG PS: The Program Stream, ordinarily called MPEG PS, is mainly used for multiplexing digital, audio and video files. This format is often the all-time fit for DVDs and Hard disk drive DVDs.
- FLV: Flash Video is used to distribute video content over the internet using Adobe Player from version 6 to the latest one. It's used to store and evangelize synchronous audio and video files.
- 3GPP: third Generation Partnership Projection is a multimedia file used to store and share video and audio on 3G mobile phones.
- WebM: Primarily intended as a royalty-free alternative for HTML5 video and sound elements, WebM is an audiovisual media format today. Information technology contains compressed audio and video files.
- DNxHR: Digital Nonlinear Extensible High Resolution (DNxHR) is a UHD TV mail-product codec that cannot be reversed. It's fit for use on devices and platforms with over 1080p screen resolution.
- ProRes: ProRes, adult by Apple, is a high-quality, lossy video pinch format. It's mostly used in the mail-product stage of videos with resolution upto 8K like commercials, features and streaming.
- CineForm: GoPro-acquired, CineForm is an open source video codec used to edit high-resolution videos with little to no divergence in quality even after multiple codecs.
- HEVC (h265): High Efficiency Video Coding (HEVC) is a video compression standard that supports resolution upto 8192×4320. It's one of the most widely used video coding formats after the Avant-garde Video Coding (AVC).
What'south the Best Video File Size for YouTube?
YouTube allows you to upload videos in many different file sizes, merely your all-time bet would exist to become with the platform'southward recommended setting for uploading the highest quality videos:
- 2160p (4K video quality)
- 3840p ten 2160p
Another of import guidelines to consider:
- 128GB is the maximum file size on YouTube
- 120 hours is the maximum video length
Apart from what YouTube recommends, there are other files accepted by the platform too.
Here's what you can follow to ensure the all-time upload quality for your videos while complying with YouTube's guidelines to avoid issues like cropping:
While YouTube accepts videos with all these file sizes, using the larger resolution and dimension is always the most preferable.
You must be wondering — if YouTube accepts a range of video file formats, why should you lot pay attention and optimize your video for the all-time format? Allow'southward interruption this down chop-chop:
- To ensure an fantabulous viewing feel for your audience on YouTube (a video-simply platform)—ensuring your videos comply with the platform's best upload settings would be beneficial.
- Each file format is processed differently on YouTube which might affect video quality and thus the playback. And so, using the recommended settings with high resolution, you can avoid this effect and ensure a good experience.
- Some video formats on YouTube procedure the correct mode just display a larger file size on upload, which ruins the sharing experience on social media.
At present that dimension guidelines are sorted, let'due south see how you can catechumen your video into a format accustomed by YouTube to optimize your content for the platform.
How to Convert your Video to a Format Accustomed by YouTube
If you don't take a video in the accustomed YouTube video format (.mp4, .mpv, .mpeg, .wmv, .avi, .mpegps, .flv, 3GPP or webM), you will see an mistake which says, "invalid video format."
To avoid this, and upload the video in a format recommended by YouTube, here's how you tin catechumen your video in any format into an MP4.
- Open up Cloud Convert , a free online file format converter that supports over 200+ formats.
- Choose your current video format from the list.
- Upload your file in the "Select file" option.
- Customize video and audio settings as per your preference.
And voila—your video is at present converted into Mp4, fix to upload on YouTube.
How to Upload a Video to YouTube
Once you have the video in Mp4, the YouTube recommended file format; you can move along and upload it on YouTube. Follow this step-by-step process:
- Log in to your YouTube business relationship and open YouTube Creator Studio.
- Click on "Create" next to your profile icon, and choose "Upload video."
- Click on "Select files to upload" or drag-and-drop your video from files.
- Add together the title, description and thumbnail to heighten your video further. These are essential aspects of the video, so ensure information technology communicates what your video is well-nigh conspicuously.
- Add subtitles , end screens, and cards to optimize your video for the YouTube search engine and invite clicks to other related videos or off-platform blogs.
- Accommodate your visibility settings to the public, and schedule the video or mail information technology correct away.
And there yous go—you lot've successfully uploaded your video on YouTube.
How to Load a Custom Thumbnail
YouTube allows y'all to select a thumbnail from the video itself. Simply the best way to grab eyes and invite more viewers to your video is past having an attention-grabbing custom thumbnail. To display a crisp and clear paradigm, utilize a thumbnail prototype with a resolution of 1280p x 720p.
As per YouTube Creator Academy, over ninety% of the best-performing YouTube videos take custom thumbnails.
You can brand your thumbnail with colors, designs, typography and visual elements. If you don't have much technical know-how, you tin can arrive on Canva with ready-made templates.
However, having a custom thumbnail is always better, so here's how you tin can upload it to your videos.
- Open up your YouTube aqueduct, and click on "Customize channel."
- Click on "Settings" in the bottom left corner.
- Navigate and click on "Aqueduct."
- Click on "Feature eligibility" and then the phone verification option. This volition send a lawmaking to your mobile device, which, when you enter, your account will get verified, assuasive you lot to upload custom thumbnails.
- Next, go to your aqueduct content and click the pen or edit push button for the video you want to upload the custom thumbnail.
- In the thumbnail department, y'all'll get an pick to upload your thumbnail file.
With this, yous accept successfully added a custom thumbnail that'll enhance your video and bulldoze more than clicks. At present, let's meet how we can boost your video's presence on YouTube, so it ranks well when your audience searches for relevant keywords.
How to Optimize Your Video for Search Engines
Imagine spending all that time brainstorming ideas, creating the video, editing it, and publishing information technology on YouTube, but for it to exist hardly discovered past your audience. If yous want to push your video on the platform and ensure it doesn't get lost in a pool of like videos—you need to optimize it for the search engine.
Before we discuss how you lot can enhance the visibility of your videos, so information technology gets discovered past the right people, let's talk a scrap about what VEED achieved following the exact same strategies.
VEED launched its YouTube aqueduct in March 2020, and in less than a yr and a half, here's what our stats await like:
- YouTube generates over 40,000 new users for us every month.
- We accept gone from 0 to 25,000 subscribers.
- 8% of our site traffic comes from YouTube.
- Nosotros have generated well-nigh 200 (and growing) conversions from YouTube.
- A single video of ours has led to over 150 paid conversions.
- The channel gets over one-half a one thousand thousand views every month.
Now, if these stats sound interesting for you and y'all accept a like (or amend) vision for your YouTube channel, follow these tips to optimize your video for the search engine and go more visibility:
Create and Upload an SRT Subtitle File to Your Video
A SubRip Subtitle (SRT) file is a patently text file used to add together subtitles to your videos. Information technology's compatible with almost social platforms, mostly YouTube and allows you to make your videos more than inclusive for those who are deaf, difficult of hearing or want to consume content with their sound off.
Autonomously from this, they significantly help with YouTube SEO and getting more engagement on your videos. Unless yous already take subtitles as part of your video file, you can use an SRT file to download and upload subtitles to your YouTube videos.
All our most successful videos take one matter in common—they have a closed caption file that helps both YouTube and Google understand our content. This increases our chances of double-dipping by ranking on not one only both search engines.
So, if y'all want to become such results for your channel—you can easily create an SRT file through VEED. You can direct upload the video to the VEED editor or insert the YouTube URL of the chosen video, and it will automatically generate subtitles.
You lot tin and then download and externally upload information technology on YouTube and so your audience can savor the video with the subtitles. This will heighten their viewing feel further and increase your chances of ranking higher on the search engine.
Front Load Your Video Title with Your Main Keywords
The championship of your video is not just of import to communicate what the video is almost and invite users to picket it.
It significantly contributes towards SEO likewise. Since it's the first thing your audience sees on the results page, information technology needs to exist clear and concise, which will oftentimes determine if they will click on your video or not.
Practiced thing you tin optimize your title for improve ranking and searchability.
To begin with, your title should be more five words long, so you lot can add your principal keywords earlier on in the championship to avoid keyword stuffing. This is also important considering YouTube places more weight on this, and you lot can catch the viewer's attention with the important words offset.
If yous search for "YouTube SEO," you'll notice the acme-ranking videos have placed the keyword in the starting time half of the title.
While including the keyword at the outset of your title, ensure it fits naturally to tell the viewer what they're about to run across in the video. Lastly, ensure your title is under lx characters; otherwise, it might get cutting off on the results page.
Use The Correct Tags to Assist YouTube Categorize and Distribute Your Content
The best way to communicate the content and context of your video to YouTube is through descriptive tags. These targeted tags are great not just for ranking for keywords, but as well for showing up in the suggested videos side panel for related keywords. It gives yous wider coverage, and the potential to rank for multiple keywords, thus offer your videos more visibility.
As a general rule of thumb—include plenty tags to help YouTube categorize and understand your content but avoid stuffing them. This way, the platform understands how to sort your video with other related videos without looking at it every bit spammy.
Nosotros follow the TAB formula for adding tags to our keywords:
Target: Include the target keyword(due south) first equally YouTube will requite priority to it.
Alternative: Add whatsoever relevant variations of the target keyword (about two-3). To find these, type in your main keyword and look at the suggested ones to option alternatives that relate to your video.
Broad: Towards the cease, include wide terms that connect back to the topic of the video, our industry, who our target audience is or topics of other similar videos we've created.
For instance, for one of our peak videos on "How to add subtitles to a video," here are some of our tags post-obit the TAB formula:
T - how to subtitle a video automatically
A - auto subtitle tool
B - video editing, video content creators, video marketing
Write a Stiff Description with Trackable Links
Your YouTube video description holds immense value. Information technology conveys the context of your video to Google and YouTube—the ameliorate they empathize it, the college your chances of ranking well. Not only this, but it as well impacts your chances of showing upwards in the related or suggested sidebar for related videos.
Apart from this, descriptions are bully to provide your viewers with further clarity on your video. You lot can explain some parts of your video, and even add links to related blog posts, social media posts, products or whatsoever relevant page on your site.
Here are some things you lot can include in your video description:
- Mention the target keyword(s) in the commencement 150 characters. This volition exist the text preview you run across on the YouTube search results page under the title.
- Add timestamps and plug in relevant keywords to make information technology easy for your audience to navigate and bound to different chapters in your video. This is great to optimize your video for people who don't want to watch the unabridged video, and quickly lookout man what they came looking for.
- Add trackable UTM links to any relevant content on your website. This volition let you to measure the success of your link insertion and what results it helped y'all achieve.
- Link to your relevant videos and playlists to encourage viewer retention and channel sentry fourth dimension.
- Towards the finish of the description, add a short blurb about you/your business and what you practice.
- Use a High Dissimilarity Thumbnail Design
Attract more viewers to your video with well-designed thumbnails with high-contrast colors and a sweetness balance of visuals and typography. Since thumbnails are amongst the get-go things your audience sees on the search results page, it builds anticipation and represents what they can expect from your video.
Before you start creating your thumbnail, search for the topic yous're trying to rank for and wait at the design of the content thumbnails. Take note of how you tin way your video thumbnail to stand out from the crowd, so viewers pick you amidst a pool of similar videos.
For case, when y'all're in a grocery store with aisles total of similar products, what's the showtime thing you consider while making your choice? It will often be unique packaging because first impressions matter and significantly influence decision-making.
Similarly, thumbnails assistance viewers decide which video they should watch among multiple results on the search page, and so it needs to stand out.
To exercise this, you can use high dissimilarity colors like pink, light-green, blue, yellow, purple, and their shades to grab your viewer'southward attention. Avert using colors like red or white, which are similar to the YouTube interface—rather design for disruption, and then yours is the first thumbnail they see when the results page loads in.
Here are some other things to keep in mind:
- Avoid overcrowding your thumbnail with excess visual elements or clashing colors.
- Make your thumbnail to build recall value, then viewers understand information technology'southward y'all when they see more of your videos in suggestions.
- Add a catchy title to your thumbnail, and align visual elements to relay context.
- Avoid clickbait and over-sensational thumbnails. Rather focus on ensuring your thumbnails deliver the promise and grab the viewer'south eye without making information technology seem off.
Apart from these five strategies to optimize your videos for the search engine, you can also work on other aspects like adding relevant YouTube end screens and cards to hook your audience to your content.
Creating and maintaining a YouTube channel is non just well-nigh shooting and uploading content. It has a lot to do with ensuring your videos align with the platform'southward recommended settings, like the Mp4 video format and file size.
One time you've got the basics covered and are ready to share your videos with the earth, you tin can optimize them for the search engine using our channel-inspired strategies and push button your videos to the summit for enhanced viewership and visibility.Stuck with a video in another format? You tin always come back to this guide again and see how you can comply with YouTube guidelines, convert it into Mp4, and make it rank-ready for the search engine.
Source: https://www.veed.io/learn/best-youtube-video-format
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